Effective Date: June 29, 2026
This Cookie Policy explains how FIG Credit Union ("FIGFCU," "we," "us," or "our") uses cookies and similar tracking technologies (such as web beacons and pixels) when you visit our website at https://www.figfcu.org. It describes what these technologies are, why we use them, which third-party vendors deploy them, and how you can control their use.
Cookies are small text files placed on your device that allow us to recognize your browser, remember your preferences, and collect information about your interactions with our website. We use this information to keep our site secure, improve your experience, understand how our site is used, and — where you have not opted out — to support interest-based advertising.
1. How We Use Cookies
We use cookies and similar technologies for the following purposes:
- Security and fraud prevention — to detect and prevent fraudulent activity and protect your account
- Authentication and session management — to recognize you when you log in and maintain your session
- Functionality and personalization — to remember your preferences and settings
- Performance and analytics — to understand how visitors use our site and improve its design
- Advertising and targeted content — to deliver ads relevant to your interests, where permitted
- Social media integration — to enable content sharing with social networks
2. Categories of Cookies We Use
2.1 Strictly Necessary Cookies
These cookies are essential for the website to function and cannot be disabled. They are set in response to your actions — such as logging in, filling out forms, or setting privacy preferences. No personally identifiable information is stored, and these cookies cannot be rejected through our Cookie Consent Manager.
Data collected: Session identifiers, authentication tokens, CSRF tokens. All data is de-identified or session-scoped and not linked to your identity.
2.2 Functional Cookies
These cookies enable enhanced functionality and personalization. They may be set by us or by third-party providers integrated into our site. Disabling them may cause some features to not work as intended.
Data collected: Language preferences, region settings, previously viewed content. May be linked to a device identifier but not directly to your name or account.
2.3 Sale or Sharing of Personal Data and Targeted Advertising
Third-party trackers collect information to use for analytics and to personalize your experience with targeted ads. Under applicable U.S. state privacy laws, you may have the right to opt out of the sale of your personal data to third parties of targeted advertising, and of certain types of profiling. You may exercise your rights using the toggles in our Cookie Consent Manager. If you opt out, the ads and content you see may not be as relevant to you. For more details, see our Privacy Policy.
2.4 Performance / Analytics Cookies
These cookies allow us to count visits and measure traffic patterns so we can improve site performance. All data collected is aggregated and, where possible, de-identified. We will not know when you have visited our site if these cookies are disabled.
Data collected: Pages visited, time on site, referral source, browser/device type, approximate location (city level). Data is aggregated and de-identified.
2.5 Targeting / Advertising Cookies
These cookies may be set through our site by advertising partners. They are used to build a profile of your interests and display relevant ads on other sites. They do not store your name or financial information directly, but they do uniquely identify your browser or device. You may opt out of these cookies at any time via our Cookie Consent Manager.
Data collected: Browser identifiers, IP address (truncated), browsing behavior, inferred interests. Linked to a device or browser identifier; not directly linked to your name or account.
2.6 Social Media Cookies
These cookies are set by social media platforms whose share or like buttons we have embedded on our site. They may track your browser across other sites and build a profile of your interests. If you do not allow these cookies, social sharing features may not work.
Data collected: Social media identifiers, interactions with embedded content. Linked to your social media account if you are logged in.
3. Third-Party Vendors
To deliver and improve our website, support member services, and measure the effectiveness of our communications, we share certain data with third-party vendors. These vendors may set cookies or similar tracking technologies on your device on our behalf. We share data with third parties only as necessary to provide the services described below, and we require our vendors to handle your information in accordance with applicable law. The use of certain third-party technologies — particularly those used for advertising and audience targeting — may constitute a "sale" or "sharing" of personal information under applicable U.S. state privacy laws. You may opt out of these uses at any time via our Cookie Consent Manager or by sending a Global Privacy Control (GPC) signal from your browser.
The table below identifies the third-party vendors whose technologies are active on our site, along with their functional category and a link to their privacy policy.
| Vendor / Domain | Category | Description | May Sell / Share? | Privacy Policy |
|---|---|---|---|---|
|
Siteimprove 82067.global.siteimproveanalytics.io |
Analytics | Web analytics, SEO monitoring, and accessibility testing. Tracks visitor behavior and flags content quality issues for site administrators. | No | siteimprove.com |
| The Trade
Desk adsrvr.org |
Advertising | Demand-side platform (DSP) for programmatic digital advertising. Sets cookies to build audience segments and deliver targeted ads. | Yes | thetradedesk.com |
| Altitude
Arena altitude-arena.com |
Advertising | Ad tech platform involved in behavioral data collection and audience targeting for digital advertising campaigns. | Yes | altitude-arena.com |
|
AlphaRank api.alpharank.io · pixel.alpharank.io |
Analytics | Visitor intelligence and scoring platform for financial institutions. Collects behavioral signals to rank and identify high-intent prospects and members. | No | alpharank.io |
| Bidswitch
(IPONWEB) bidswitch.net |
Advertising | Programmatic infrastructure layer that routes and optimizes bid requests between SSPs and DSPs. Primarily a technical switching layer for ad exchanges. | Yes | bidswitch.com |
| Index
Exchange (Casale) casalemedia.com |
Advertising | Independent programmatic advertising marketplace (SSP). Facilitates real-time bidding for display, video, and mobile inventory. | Yes | indexexchange.com |
|
Amplitude cdn.amplitude.com |
Analytics | Product analytics platform that tracks user events and behavioral flows. Helps teams understand how visitors navigate and interact with web applications. | No | amplitude.com |
|
Comm100 chatserver12.comm100.io |
Chat / Support | Enterprise live chat and customer engagement platform. Hosts FIGFCU's on-site chat widget, manages agent routing, and stores chat session data including visitor identity where provided. | No | comm100.com |
| Lotame (Crowd
Control) crwdcntrl.net |
Data / Identity | Data management platform (DMP) that collects, segments, and activates audience data for use in targeted advertising across third-party networks. | Yes | lotame.com |
| Google
(DoubleClick) doubleclick.net |
Advertising | Google's ad-serving, conversion tracking, and audience measurement infrastructure (Google Marketing Platform / Campaign Manager 360). | Yes | policies.google.com |
|
Feathr feathr.co |
Advertising | Digital marketing and retargeting platform purpose-built for associations, credit unions, and nonprofits. Enables audience targeting and campaign management. | Yes | feathr.co |
| FreeWheel
(Comcast) fwmrm.net |
Advertising | Enterprise video ad management platform. Handles video ad decisioning, delivery, and measurement for premium publishers. | Yes | freewheel.com |
|
Sonobi go.sonobi.com |
Advertising | Header bidding and programmatic yield management platform. Enables direct deal facilitation and unified auction logic between buyers and sellers. | Yes | sonobi.com |
| MediaMath
(Mathtag) mathtag.com |
Advertising | Cookie-syncing and audience segmentation infrastructure. Matches user identities across ad platforms to enable cross-platform programmatic targeting. | Yes | mediamath.com |
|
mymortgage-online.com mymortgage-online.com |
Mortgage Platform | SaaS mortgage origination platform powering FIGFCU's online loan application. Root domain may set its own cookies distinct from the FIGFCU-branded subdomain. | No | mymortgage-online.com |
|
OpenX openx.net |
Advertising | Independent programmatic advertising exchange (SSP/DSP). Facilitates real-time bidding for display and video inventory and performs cross-site audience matching. | Yes | openx.com |
|
PubMatic pubmatic.com |
Advertising | Sell-side programmatic advertising platform (SSP). Provides header bidding, audience data, and yield optimization for digital publishers. | Yes | pubmatic.com |
| Magnite
(Rubicon Project) rubiconproject.com |
Advertising | One of the largest independent SSPs. Manages programmatic ad sales, auction logic, and audience data for publishers. | Yes | magnite.com |
|
Semasio semasio.net |
Data / Identity | Audience intelligence platform using semantic targeting. Analyzes content context and behavioral signals to build ad targeting segments. | Yes | semasio.com |
| Smart
(SmartAdServer) smartadserver.com |
Advertising | Omnichannel programmatic ad platform (SSP/ad server). Provides ad decisioning, yield management, and audience targeting for display, video, and native formats. | Yes | smartadserver.com |
|
Smartclip sxp.smartclip.net |
Advertising | European video and connected TV (CTV) ad exchange. Specializes in programmatic video ad buying and selling across broadcast, streaming, and online video. | Yes | smartclip.tv |
|
Tapad tapad.com |
Data / Identity | Cross-device identity resolution platform. Links user sessions across mobile, desktop, and connected devices to enable unified audience targeting. | Yes | tapad.com |
|
Vrtcal vrtcal.com |
Advertising | Mobile-focused programmatic advertising platform specializing in real-time bidding for mobile app and mobile web inventory. | Yes | vrtcal.com |
| Stickley on
Security www.stickleyonsecurity.com |
Security / Education | Cybersecurity awareness and education platform for financial institutions. Delivers member-facing security training, phishing simulations, and compliance content. | No | stickleyonsecurity.com |
| YouTube
(Google) youtube.com |
Video / Content | Google's video hosting platform. When FIGFCU embeds YouTube videos, Google sets cookies for playback preferences, view tracking, and ad personalization — even if the video is not played. | No | policies.google.com |
| Zeotap zeotap.com |
Data / Identity | Customer intelligence and identity resolution platform. Enriches first-party data with deterministic identity signals and activates audiences across advertising channels. | Yes | zeotap.com |
4. Sale, Sharing, and Targeted Advertising — Your Opt-Out Rights
Depending on your state of residence, applicable U.S. privacy laws may give you the right to opt out of:
- The "sale" of your personal information to third parties
- The "sharing" of your personal information for cross-context behavioral advertising
- Targeted advertising using your personal information
- Certain types of automated profiling
How to Exercise Your Opt-Out Rights
Cookie Consent Manager: Use our Cookie Consent Manager (accessible via clicking the floating "cookie" icon on the bottom left-hand corner of the website) to toggle off Targeting and/or Performance cookies at any time.
Global Privacy Control (GPC): We honor GPC browser signals as a valid opt-out of sale and sharing in states where required (California, Colorado, Connecticut, Oregon). No additional action is needed if your browser sends a GPC signal.
Your opt-out preference will be saved and applied to future visits on this device and browser. If you clear your cookies or use a different device, you may need to re-set your preference.
5. Other Tracking Technologies
In addition to cookies, we may use web beacons (also called "tracking pixels" or "clear gifs") — tiny graphic files that contain a unique identifier allowing us to recognize when someone has visited our website or opened a marketing email. Web beacons are typically reliant on cookies to function, so declining cookies will limit their operation.
We may also use device fingerprinting or similar technologies in limited circumstances for fraud prevention and security purposes. These technologies are not used for advertising.
6. Your Cookie Choices
You have several options to control cookies:
- Cookie Consent Manager — use the floating "cookie" icon on the bottom left-hand corner of our website to manage your preferences by category
- Browser settings — most browsers allow you to block or delete cookies; see your browser's help documentation for instructions
- Opt-out tools — for interest-based advertising, you may also use the Network Advertising Initiative opt-out tool at optout.networkadvertising.org or the Digital Advertising Alliance opt-out at optout.aboutads.info
- GPC signal — configure your browser to send a Global Privacy Control signal to automatically opt out in applicable states
Blocking or deleting certain cookies may affect your ability to use features of our website, including secure login and online banking services.
7. Questions and Contact Information
If you have questions about our use of cookies or wish to exercise your privacy rights, please contact us:
FIG Credit Union
Attention: Privacy / Compliance
Email: msc@figfcu.org
Privacy Policy: figfcu.org/privacy-policy
This Cookie Policy was last updated on April 22, 2026. We may update this policy periodically; changes will be posted on this page with a revised effective date.

